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Masterclass in Strategic Communications with Sarada Peri

Join our one-day masterclass for senior communication professionals with President Barack Obama’s former speechwriter. Explore the art of crafting impactful speeches, honing message strategies, and perfecting the delivery of compelling narratives.

6 hours

In-person at Atrium on Bay, 595 Bay Street, Toronto, ON M5G 2C2 (NOTE VENUE CHANGE)

Learn how to address common communication challenges, adeptly manage crises, and write strategic organizational responses to divisive external affairs.

Sarada Peri

About the Masterclass

A one-day masterclass tailored for senior communications professionals, where learners will have the opportunity to delve into the art of crafting impactful speeches, honing message strategies, and perfecting the delivery of compelling narratives.

Dais Learning: Masterclass in Strategic Communications with Sarada Peri

Registrations will be accepted until Tuesday, March 5.

No Prerequisites required.

This course is presented to you by Dais Learning.

What you’ll learn

How to find and sharpen your leader/organization’s voice

Techniques for developing persuasive messages

How to think about communicating in our fractured media landscape

The Facilitator

Sarada Peri (she/her)

Sarada Peri is a writer and founder of Peri Communications. She was Special Assistant to the President and Senior Speechwriter for President Barack Obama. Prior to joining the White House, she was a Principal at West Wing Writers, where she worked with corporate, political and nonprofit clients on speechwriting, speech delivery, op-eds, books, and message strategy.  She was also a member of the 2012, 2016 and 2020 Democratic National Convention speechwriting teams.

A recovering policy wonk, Sarada worked on Capitol Hill as lead education and health care policy advisor to former Senator Mary Landrieu (D-LA).  She started her career as a high school English teacher in New Orleans through Teach for America.

Sarada graduated from Tufts University and holds a Master in Public Policy from Harvard’s Kennedy School

Format


  • 6 hours
  • Wednesday, March 6, 2024
  • 10:00 am – 4:00 pm
  • Lunch and refreshments provided

Who should register


  • Professional communicators
  • Leaders who want to improve their writing, speaking, and messaging skills
  • Anybody who does internal or external communications for leaders or organizations

Cost


CA $450 + HST

Register by Tuesday, March 5